Ahead of #IWD2019 Swell Study Says Women Poised To Close Generational Gap in SRI

The Swell Team
March 4, 2019
3 min
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This year’s International Women’s Day theme of #BalanceForBetter focuses on gender balance in all aspects of public life—from the boardroom to media coverage to government.

While women are quickly making strides in these areas, lots of work remains when it comes to addressing all of the gaps in parity that women face. Building and maintaining wealth is one of the most concerning. Women are less likely to invest than men when they have money available. But when they do? It turns out they’re better at it.

According to Swell’s latest “Money Meets Morals” study, they’re also interested in doing so in a conscientious way. Despite women representing only 10.9% of leaders in the Fortune 500, the study found that women are equally represented in the world of socially responsible investing—regardless of age group and life stage.

While only 47% of men investors approaching retirement age (aged 55-64) are interested in or currently investing in socially responsible or impact investing strategies, 71% of women investors in the same age group said the same.

Additional findings from the study supported women’s interest in a responsible approach to investing across age groups and life stages:

Reservations around socially responsible investing or impact investing were similar for both genders. Those who haven’t started investing in SRI say factors that would influence a decision to get started include:

Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of Swell Investing from September 6-10, 2018 among 2,026 U.S. adults ages 18 and older, among whom 1,413 have investments. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].

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