The newest trend in investing: reading the ingredients

The Swell Team
December 11, 2018
5 min read
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Most investment advice suggests starting with a broad approach-invest in a broad enough piece of the market so that volatility in one area won’t affect your entire portfolio. While in general it’s normal to start with a broad approach, by doing so many investors end up supporting companies and industries they don’t agree with. But aligning your money with your values is not quite as easy as turning over the box and reading the label.

We’ve pulled a list of ingredients that reflect a common investment approach in the broad market. Maybe it’s time to take a closer look at what you own.

All data as of 11.9.18, provided by,, and

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